There are a few different types of audiences in marketing, and it’s important to know how to appeal to each one. You have your general audience, who make up the majority of buyers. Then you have your niche

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Making data-driven decisions is essential for your business if you want to see continued success. By analyzing your audience and customer trends, you can determine what marketing strategies will be most effective

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Doing a competitive landscape analysis is an important step for any business, large or small. By taking the time to understand your competition, you can develop a more effective marketing strategy and improve your

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